The Information Wing of the Ministry of Information & Broadcasting is mandated with the task of Information dissemination, education and communication of various Government policies and Programmes through the various media units. It also undertakes the Cadre management of Indian Information Service, Policy formulation and administration, Policy planning and Coordination with various Media Units and Autonomous Institutions of the Ministry.
Information Wing plays a significant role in dissemination of information on key policy initiatives of the Government through various modes of communication and integrating various media campaigns for better outreach and impact. It also formulates necessary policies for facilitating the growth of print media and improving its reach. This endeavour of Information Wing is achieved with the help of the following Media Units under the Ministry:
Central Bureau of Communication (CBC) was created by the Ministry on 08.12.2017 by merging the erstwhile media units of Directorate of Advertising and Visual Publicity (DAVP), Directorate of Field Publicity (DFP) and Song & Drama Division (S&DD) to have synergy and integrated approach between these organisations; better utilisation of resources and workforce; and to deliver better communication to the masses in every states and every districts. CBC including its Delhi Headquarter consists of 23 Regional Offices and 148 Field Offices (FOBs).
CBC takes care of communication needs of the Ministry/Departments and Government Organisations at Headquarter level and interpersonal communication at Regional and Field level through live media utilizing wide range of performing arts such as Drama, Dance-Drama, Composite programmes, Puppetry, Ballets, Operas, Folk and Traditional Recitals, Mythological Recitals and other Local Folk and Traditional forms, propagating policies and programmes of the Government.
CBC undertakes multi-media advertising and publicity for various Ministries and Departments of Government of India through print media, electronic media, digital media, outdoor publicity, live performances and arts etc. CBC acts as a service agency and communicates at grassroots level on behalf of various Central Government Ministries/ Departments.
Website : Central Bureau of Communication
Electronic Media Monitoring Centre (EMMC) is entrusted with the task of monitoring the content being aired by permitted satellite TV channels for any violation of Programme and Advertising Codes under the Cable Television Network (Regulation) Act, 1995. EMMC is a premier set-up with advanced technologies to monitor, record and analyze broadcast content.
Website : Electronic Media Monitoring Centre
The Indian Institute of Mass Communication (IIMC), registered as a Society under the Societies Registration Act, 1860 (XXI of 1860), came into existence on August 17, 1965. The Institute was established with the basic objective of teaching, training and undertaking research in the areas of journalism, media and mass communication.
Over the last 56 years, the Institute has graduated into conducting a number of specialized courses for meeting the diverse and demanding requirements of the rapidly expanding and changing media industry in modern times. As of today, apart from training officers of the Indian Information Service, the Institute conducts a number of Post-Graduate Diploma Courses in Print Journalism (English, Hindi, Urdu, Odia, Marathi and Malayalam), Radio & T.V. Journalism and Advertising & Public Relations. The Institute also conducts a Post-graduate Diploma Course in Development Journalism for middle-level working journalists from Asian, African, Latin American and East European countries, sponsored by the Ministry of External Affairs, Government of India since 1969, presently under the ITEC, SCAAP and TCS of Colombo Plan Schemes. A number of specialized short-term Courses, ranging from one week to four weeks, are also organized to meet the ever-growing training needs of communication professionals working in various media, publicity and operational outfits of the Central and State Governments, as well as in Public Sector Organizations. The Institute also collaborates with different National and International agencies in conducting training, seminars, workshops etc. and in undertaking joint research projects.
In recent times, mass communication has undergone a paradigm shift and has emerged as a major area of activity greatly impacting the process of decision-making. It has rapidly acquired importance and prominence and has become a major attraction for students pursuing different academic disciplines. The Information Technology revolution sweeping the globe has significantly contributed to the expansion and changing contours of the mass media.
Accordingly, the Institute continuously evaluates and revises its course curricula so as to effectively meet contemporary challenges thrown up by the fast-changing environment. This enables the effectiveness of the Courses being run by the Institute to be maintained, even in the changed scenario.
Through its continuous hard work over the half century of its existence and as a result of its excellent delivery mechanisms, the Institute has consistently retained the reputation of a “Centre of Excellence” in the arena of communication teaching, training and research. It has consistently maintained rank among the top media institutes of the country in various surveys.
Website : Indian Institute of Mass Communication
The New Media Wing has emerged as a pivotal force in the dissemination of information on policies, programs, and achievements of the Government. With the rise of social media platforms, this wing has leveraged creative content in the form of videos, graphics, online competitions, and live coverage of important events to effectively communicate flagship schemes to the public. By utilizing platforms like Facebook, Twitter, Instagram, YouTube and hyper local platforms like Public App, the wing ensures that the messages reach a wider audience and engage with citizens on multiple fronts. The wing also recognizes the importance of communicating in local languages to bridge the communication gap and make the information accessible to diverse populations. Furthermore, the wing's focus on creating impactful content using Instagram reels and memes showcases its ability to adapt to evolving trends and capture the attention of the digital-savvy population. By tapping into popular formats, the wing increases the likelihood of content being shared widely, thereby amplifying the reach and impact of the messages.
A part of Central Sector Scheme – Development, Communication and Information Dissemination (DCID) – social media platform is being implemented by NMW. Under this scheme, two projects – Social Media Activities and Integrated Dashboard (SAMVAD) are being implemented.
Functions of New Media Wing: NMW aims at effective social media publicity of Government’s policies/programmes/decisions/initiatives/campaigns through various Social Media handles i.e. @inbministry on Facebook, @MIB_India and @MIB_Hindi on Twitter, @inbministry on Youtube, @MIB_India on Instagram, @MIB_India on Telegram and @MIB_India on Public App. It communicates with audience in the form of videos, graphics, online competitions and live coverage of important government events. Some of the major social media campaigns undertaken by NMW are ‘COVID-19 Awareness campaign’ (#IndiaFightsCorona) and ‘Azadi Ka Amrit Mahotsav’.
The significant activities of NMW include:
‘COVID-19 Awareness campaign’ (#IndiaFightsCorona)-COVID- 19 statistics such as vaccine dose administered and samples tested, prevention guidelines, myths and facts, and COVID Appropriate Behaviours have been posted from dedicated Twitter handle @COVIDNewsByMIB (#IndiaFightsCorona). During the Covid-19 pandemic, the New Media Wing played a vital role in disseminating information on behavior change communication. It adopted impactful and appealing modes of communication such as Instagram reels and memes to effectively convey public health messages. These creative formats captured the attention of social media users, making the messages more relatable and shareable. By using such innovative approaches, the wing successfully encouraged citizens to adopt preventive measures, follow guidelines, and contribute to the collective effort in combating the pandemic.
‘Azadi Ka Amrit Mahotsav’ - For ‘Azadi Ka Amrit Mahotsav’, over 3000 creatives (including videos and graphics ) related to freedom fighters, unsung leaders and prominent events of India’s freedom struggle have been shared across social media platforms, since the launch of the campaign. As part of the Azadi ka Amrit Mahotsav campaign, the New Media Wing placed significant emphasis on providing extensive media coverage and publicity to unsung heroes, socio- cultural reformers, and individuals making a positive impact in society. By highlighting their stories and contributions, the wing aimed to inspire citizens and foster a sense of pride and unity. Through a citizen-centric approach, the wing ensured that these stories reached the last mile of social media users, creating a sense of inclusivity and celebration.
NMW has also initiated the use of emerging technologies and has produced Artificial Intelligence (AI) based videos of freedom fighters based on their archival speeches and images sourced from AIR and Photo Division. The Wing has also utilized A.I. tools for generating Voice Over (Text-to-Speech) for its unique video packages such as Daily Wrap, Weeknama and G20 Bulletin.
Social media campaigns on major Government events including:
Website : nmw.gov.in
The Press Council of India (PCI) is a statutory quasi-judicial autonomous authority mandated by the Parliament for the twin objective of preserving the freedom of the press and maintaining and improving the standards of newspapers and the news agencies in India. Press Council of India exercises its quasi-judicial powers over the authorities as well as the press personnel. It comprises of a Chairman and 28 Members. The Chairman, by convention, been a retired judge of the Supreme Court of India, of the 28 members, 20 represent various segments of the Press and eight are representatives of the two Houses of Parliament (3 LokSabha and 2 RajyaSabha) and premier literary and legal bodies of the country i.e. University Grants Commission, Bar Council of India and Sahitya Academy. The Council performs its functions under the Press Council Act, 1978 with the funds comprising of Grants-in-Aid from the Central Government, Levy fee from Newspapers and other receipts.
Website : Press Council of India
The Press Information Bureau (PIB) is the nodal agency of the Government of India to disseminate information to the print, electronic and social media on Government policies, programmes, initiatives and achievements. It functions as an interface between the Government and the media and also provides feedback to the Government on the reaction of people as reflected in the media.
The important functions of PIB are : -
Photo Division under PIB is mandated to provide visual support through photo coverage of the varied activities of the Government of India. Established in October 1959, it is perhaps the only organization in the country which has a rich repository of about more than 10 lakhs of negatives/ transparencies preserved in digital format, beginning from the Pre-Independence era to the present day. Thus Photo Division plays a significant role in production and storage of still photographs which are of immense historical value. Website: http://photodivision.gov.in
PIB functions as an interface between the Government and the media, advises government on communication strategies best suited to meet the needs of the media and keeps Government informed of public perception about government policies and programmes as reflected in media.
Website : Press Information Bureau
The Publications Division is a treasure trove of Books on matters of national importance and India’s rich cultural heritage. It publishes Books, Journals, Annuals, Periodicals and CDs on subjects like Art, History, Culture, Biographies of eminent people, Flora and Fauna and Science and Technology. Publications Division brings out speeches of the Presidents/ Prime Ministers, Children’s literature - fiction and non-fiction material with broad objective of providing infotainment, spreading awareness about the land, people, heritage, culture and society aiming at inculcating human values and scientific temper among children.
Other major publications include Aajkal (Hindi and Urdu), Bal Bharati (Hindi), Kurukshetra (English and Hindi), Yojana (English, Hindi and 11 other languages), Employment News / RozgarSamachar.
Website : Publications Division
The Registrar of Newspapers for India is an Attached Office set up under the Press and Registration of Books Act, 1867 for Registration of Newspapers/Periodicals, Issue of Certificate of Registration and Verification of circulation claims of newspapers.
The main statutory functions of RNI include maintaining a Register of newspapers and publications published across the country, issuing Certificate of Registration to newspapers and publications, informing District Magistrates concerned about approval of titles of fresh newspapers and scrutinizing and analyzing the annual statements submitted by the publishers of newspapers and publications. RNI also submits an annual report on the print media scenario in the country, named ‘Press in India’, to the Ministry of Information and Broadcasting. RNI authenticates self-declaration certificates for import of newsprint to actual users registered with RNI. Apart from these functions, the office also conducts circulation verification of the registered publications, for the purpose of CBC advertisements.
Website : Registrar of Newspapers for India